Peak Performance : Direct Mail

Seven Big Advantages of the Peak Performance Direct Success Program.

At the bottom of this page, you’ll see a link to comments from our clients. They say they are getting twice the response from our mailings compared to other mailing they have done! Why do we get such a high response? Here’s how.

1. Advanced Target Marketing Software. Effective target marketing has a huge impact on your response. With our advanced software, we can do a computerized analysis of exactly how many of your members live in each neighborhood. This is the most scientific way to determine the best areas to target for new members, in conjunction with our comprehensive demographic and drive time information.. This eliminates the guesswork.

2. Custom-designed mailings for your unique situation. All clubs are not the same. Your club and your market are uniquely different than others. So, a marketing campaign that works for another club, may not work for you at all. This is why a cookie cutter approach to marketing – where you pick a generic mailer, and put your logo and club features on it, is not effective. We will design a customized mailing for your unique situation – maximizing your response. Nothing is pre-printed or pre-designed. When we design a mailing for you, we start with a blank piece of paper and 100% customize it for you. Of course, you have final approval, and we will make any necessary revisions to insure that your mailing will generate the maximum amount of revenue for you.

3. The ability to exclude members from your mailings. When you do an external direct mailing to promote memberships, many of your members also receive the mailing. But do you really want them to receive it? If you are making a special offer – which your members don’t qualify for – your mailing may upset some of your members. We can exclude your members from your mailings, which will increase your response and enhance your image.

4. Personalization. Do you want your mailing addressed to "Occupant," or to the person’s actual name? Studies show that personalized direct mail gets a higher response. Many mailing companies use cheap "occupant" lists, so you cannot personalize your mailings. With our mailing lists, you can include actual names of the residents for greatest response.

5. Award-winning marketing expertise. For over 25 years, Peak Performance has been the world leader in club marketing. We speak at health club conventions worldwide, and are honored to be selected to the IHRSA "Wall Of Fame." We will put our expertise to work for you. For example, we can help you select an "offer" that will work best for your particular situation, and advise you on proven strategies to boost your response and your image. We will put the right combination together, to give you the best response.

6. The best lists. The biggest factor in the success of direct mail is the quality of the list. Cheap, outdated lists will kill your response. Our mailing list is updated every two weeks directly from the US Post Offices computers, including change of addresses, etc. This makes it over 99% deliverable, compared to average lists which are 80-90% deliverable.

7. Response-building copy. A big factor in direct mail, is how effectively the copy stimulates a response. A lot of poorly-designed direct mail has uninspiring copy – or just a list of club features! Two of the biggest keys to effective copy is emphasizing benefits and appealing to the "de-conditioned" market, which represents about 80% of everyone who receive your mailing.

Of course, what this all means – is that you will enjoy a higher response, greater profits, and an enhanced image. And that’s what marketing is all about! Thank you for your interest. We look forward to working with you.