Mirrors Don't Reflect Kindly on Women Working Out. August 2003, page 3.

Insurers Urged to Give Discounts to Exercisers. August 2003, page 3.

Age 55+—They Are More Active Than Ever. September 2003, page 3.

Restaurants Weigh-in With Health and Fitness Tie-ins. September 2003, page 3.

Wrong Message Regarding New JAMA Study on Exercise and Weight Loss? October 2003, page 3.

The Results of the Centers for Disease Control 2002 National Health Interview Survey on Physical Activity Are In! October 2003, page 3.

Fitness and Recreational Sports Participation Down; Health Club Memberships Up. November 2003, page 3.

"I Can Do It" Program Battles Children's Weight Issues. December 2003, page 3.

Five Key Fitness Program Equipment Trends Identified in 2003 Survey. January 2004, page 3.

FTC Releases Guidance to Media On False Weight Loss Claims. February 2004, page 3.

Coffee “Perks”: Perk Up Your Profits With a Coffee Bar in Your Club. March 2004, page 3.

Releases. March 2004, page 3.

Using the Internet to Reach the Senior Market. April 2004, page 3.

American Health Club Membership Reaches a Record High in 2003. May 2004, page 3.

Study Shows Sustained Weight Loss is Possible. May 2004, page 3.

U.S. Government Study Finds No Decline in Obesity Rates. Rate Climbs Again, and Study Cites Kids’ Fast-Food Habits. June 2004, page 3.

Medicare Coverage of Obesity Treatments Won’t Be Immediate. July 2004, page 3.

New Corporate Marketing Tool Free Online. New Online Calculator Estimates Financial Cost of Physical Inactivity. August 2004, page 3.

Members Under 18 Are on the Rise. September 2004, page 3.

Boning Up. October 2004, page 3.

Health Club Exercisers Report Greater Success With Weight Loss. November 2004, page 3.

Employee Absenteeism Rising, Employers Seek Sick Day Alternatives. December 2004, page 3.

Legislation Mandating AEDs in Health Clubs Is a Growing Trend. January 2005, page 3.

“Express” Facilities Flourish, Supplementing Kids’ and Teens’ Market. February 2005, page 3.

IHRSA’s “Get Active America!” Strives to Promote Fitness Through Club Activity. February 2005, page 3.

Time Isn’t the Only Excuse For Not Getting to the Club. March 2005, page 3.

Standardized Pilates Certification Slotted For August 2005. April 2005, page 3.

Americans’ Interest in Better Health is Largely Theoretical. May 2005, page 3.

Older Adults Lead Growth Spurt in Clubs. June 2005, page 3.

Study Tells Us What Our Members Want. July 2005, page 3.

Americans Finally Taking Action on Fitness Goals. August 2005, page 3.

Association President Takes us Back to the Future. September 2005, page 3.

New Crop of Core Strength and Group Exercise Classes Have Substance. October 2005, page 3.

More New Crop of Core Strength and Group Exercise Classes Have Substance. November 2005, page 3.

Will Kid’s Fitness Tip the Scales in Clubs This Coming Year? December 2005, page 3.

Will College Campus Fitness Centers Become the New Competition for Clubs? January 2006, page 3.

Club Violations Spark Law Makers to Action. February 2006, page 3.

Many States are Passing Laws Requiring an AED on Site. March 2006, page 3.

New Travel Website Features Club and Gyms across the Nation. March 2006, page 3.

Important CPR Guidelines Changed by the American Heart Association. April 2006, page 3.

Professional Fitness Information at Your Fingertips – The Trend Toward On-Line Learning. April 2006, page 3.

Virgin Launches Multidimensional Fitness Rewards Program that Interfaces with Clubs, Companies and the Member. May 2006, page 3.

Would Your Current Liability Waiver Hold Up in Court? June 2006, page 3.

Insurance Companies Finally Getting on a Fitness Bandwagon. July 2006, page 3.

Will California Ruling Affect Women Only Clubs? California Court Rules Against a Woman-Only Club Forcing the Club to Allow Men. August 2006, page 3.

Industry Legislative Update. IHRSA Presents Testimony to Congress. September 2006, page 3.

Club TV is Here! IHRSA’s Official Satellite and Cable Television Service. October 2006, page 3.

Marketing Trends, SilverSneakers & Visual Aides for Members. Marketing to Baby Boomers and a Fitness Program for Older Adults. Helping Members See the Future. November 2006, page 3.

Who Cleans Those Yoga Mats Anyway? Recent Press Could Lead Members to Question Hygiene at Your Club. December 2006, page 3.

New Jersey Removes Sales Tax on Non Profits. ACE Predictions for 2007. January 2007, page 3.

Cardio Trends Go Beyond Boot Camp. Planet Fitness Franchise Feels Policy Backlash. February 2007, page 3.

Industry Franchise News and Industry Related Research. March 2007, page 3.

Can Your Club Afford an $11,000.00 Phone Call? April 2007, page 3.

Marketing Success

Development of a Super Mailer That Opened Doors and Got Results! August 2003, page 4-5, 22.

New Twists on "Take One Free" and "Bag Stuffers." September 2003, pages 4-5.

Food & Beverage Marketing in a Club Environment. October 2003, pages 4-5.

Prepare Yourself for the Club of the Future. November 2003, pages 4-5.

A Six Dimensional Approach to Marketing. December 2003, pages 4-7.

Selecting and Using Typeface In Order To Get The Best Results. January 2004, pages 4-5.

Marketing to Corporations. February 2004, pages 4-5, 22.

Marketing Programs, Events, Classes, and More… March 2004, pages 4-5, 22.

“Hot Markets” Can Give the Edge in Sales and Marketing. April 2004, pages 4-5, 22.

Expand Your Market to Increase Sales. May 2004, pages 4-5, 22.

Driving Your Club’s Brand Into Your Marketing Efforts. June 2004, pages 4-5.

Marketing Secrets I Learned From the Kirby Vacuum Cleaner Man. July 2004, pages 4-5.

Three Foundation Techniques to Marketing Personal Training Services in the Health Club Setting. August 2004, pages 4-5.

Using Marketing and Sales Plans to Create Sizzling Results. September 2004, pages 4-5.

Marketing Food & Beverage in the Club Environment. October 2004, pages 4-5.

Utilizing Sponsorships and Cross Marketing Opportunities. November 2004, pages 4-5.

Perceptual Positioning: A Secret to a Successful Marketing Strategy. December 2004, pages 4-5, 22.

The Club Management Model: What It Is and How to Use It. January 2005, pages 4-5.

The ABC’s of F&B on the P&L. February 2005, pages 4-5.

Marketing to Today’s Consumer. March 2005, pages 4-5, 22.

Marketing Your Programs. April 2005, pages 4-5.

Using Guest Passes For Target Marketing. May 2005, pages 4-5, 22.

How to Turn Shoppers Into Buyers. June 2005, pages 4-5.

Smart Marketing Strategies to Attract Clients. July 2005, pages 4-5, 22.

Marketing Food & Beverage in a Club Setting. August 2005, pages 4-5, 22.

The Marketing Road Not Taken. September 2005, pages 4-5, 22.

Marketing: It’s an Inside Job. October 2005, pages 4-5, 22.

Specialized Marketing to Build Personal Training Revenue. November 2005, pages 4-5, 22.

Controlling the Weather in Grassroots Marketing, Every Drop Counts. December 2005, pages 4-5.

Playing by the Calendar. January 2006, pages 4-5.

Marketing Beyond Health and Fitness: Lessons Learned From the Experience Economy. February 2006, pages 4-5, 22.

Marketing From the Inside-Out: Marketing Director from Sport and Health Clubs Gives Us Detailed Info on Internal Marketing and Member Survey Strategies. March 2006, pages 4-5.

Open House Events. Taking the Open House to a Whole New Level. March 2006, page 17.

How to Win Using “Small Ball” Marketing Strategies. Important Marketing Tips Borrowed From the Great Game of Baseball. April 2006, page 4-5, 22.

BAM! How to Add Profit to Your Fusion Marketing. Setting up a Business Alliance Member (BAM) Program in Your Club. May 2006, pages 4-5.

Are You Deliberate About Marketing Personal Training. Having a System to Market, Sell, Service and Manage the Business of PT. June 2006, pages 4-5.

Member Retention Strategies. Creating an Ambassador Program in Your Club and Utilizing a Retention Coordinator. June 2006, pages 6-7.

First Impressions, Lasting Impressions. Great Guidelines on all Types of Signage and Other Important Elements of Getting Attention. July 2006, pages 4-5.

Mid-Market Clubs: Find Your Market Niche NOW! Tips for Mid-Market Clubs to Clarify their Special Niche in the Market. August 2006, pages 4-5.

Marketing to Women. If You Have Something to Sell You Have to Get to the Women. August 2006, pages 18-21.

Mix It Up For Marketing Success. Newer, More Responsive Methods to Round Out Your Marketing Mix. September 2006, pages 4-5.

Increasing Your Advertising Response and Decreasing Attrition. October 2006, pages 4-5, 22.

Marketing Sense for Maximum Sales Performance. A Marketing Process to Make Sense of the Evolving Prospect Pool. November 2006, pages 4-5, 22.

How To Create a Marketing Machine. The Incredible Untapped Potential Within Your Own Club. December 2006, pages 4-5, 22.

10 Tips for Increasing Your Retention with the 50+ Market. December 2006, pages 6-7.

2007 Predictions From the Experts. A Peek at What 2007 Has in Store for the Fitness Industry. December 2006, pages 18-21.

Personal Training Baby Boomers – The Boom Has Just Begun. What Your Team Could be Doing with PT Numbers. January 2007, pages 18-21.

Moving Beyond Traditional Approaches to Corporate Marketing. Refining Your Approach. January 2007, pages 4-5.

Using Public Relations as an Extension of Your Marketing Mix. February 2007, pages 4-5.

Marketing Success – Real or Perceived? March 2007, pages 4-5, 22.

More Lessons…Applying the Experience Economy to Your Business. April 2007, pages 4-5.

Do You Promote A “One Year” Personal Training Agreement? April 2007, pages 14-15.

Retention Success

Are You Covering All Your Bases? August 2003, pages 6-7.

Reducing Staff Boredom and Complacency. September 2003, pages 6-7.

Teach 'Em to Keep 'Em—Fun programs that turn staff customer service and retention training into a game. October 2003, pages 6-7.

Retention for Now, Retention for Later. November 2003, pages 6-7.

The Marketing Side of Retention. December 2003, pages 8-9.

Retention…We're Not Alone In Our Battle To Increase It. January 2004, pages 6-7.

Customer Service: The Basics Keep them Coming. February 2004, pages 6-7.

The Future of Personal Training – Group Personal Training. March 2004, pages 6-7.

Retention – Is It a Goal or a Marketing Strategy? April 2004, pages 6-7, 22.

Spread the Word! Communicate Your Program Offerings to Members and the Community. May 2004, pages 6-7, 22.

Ship Shape – Your Ticket to Your Fitness Fantasy. June 2004, pages 6-7.

“I Can’t Wait to Get to the Club!” July 2004, pages 6-7, 22.

How to Market to Existing Members. August 2004, pages 6-7.

The Secret is in the Stars. September 2004, pages 6-7, 22.

Building Member-to-Member Relationships. October 2004, pages 6-7, 22.

Handling Complaints Creatively. November 2004, pages 6-7.

Group Exercise = Retention. December 2004, pages 6-7.

Maximum Member Retention… It’s About Time! January 2005, pages 6-7.

Moving From Retention Maintenance to Retention Improvement. February 2005, pages 6-7, 22.

Zero to 10K in 45 Days. March 2005, pages 6-7, 22.

Staff Retention Aids In Member Retention. April 2005, pages 6-7, 22.

Retention: The Elusive Club Metric. May 2005, pages 6-7.

Boosting Retention For (Next to) Nothing. June 2005, pages 6-7.

Retention Essentials: Helping Your Members Lose Weight and Stay Motivated. July 2005, pages 6-7, 22.

Measuring Retention and Attrition. August 2005, pages 6-7, 22.

Employee Retention: A Key Factor in Profitability. September 2005, pages 6-7, 22.

Breaking the Retention Barrier. October 2005, pages 6-7, 22.

The Road to Improved Retention. November 2005, pages 6-7, 22.

Easing Into the Exercise Experience. December 2005, pages 6-7.

Retaining Personal Training Clients. January 2006, pages 6-7, 22.

Positive Thoughts Help Members and Staff Succeed. February 2006, pages 6-7.

Member Events That Won’t Break the Bank. February 2006, pages 18-21.

Improving Club Success Through Executive Retention Teams. March 2006, pages 6-7, 22.

Helping Members Stick With It: Are We Missing the Boat. Helping Our Members Adhere to Their Programs. April 2006, Page 6-7.

Touch Point Creation to Combat Attrition. Key Items to Help your Club Stay More Connected and Interactive with its Members. May 2006, pages 6-7, 22.

Retention Wake-Up Call. An Update on Retention Technology and a Fresh Look at the Facts About Retention. May 2006, pages 18-21.

Member Retention Strategies. Creating an Ambassador Program in Your Club and Utilizing a Retention Coordinator. June 2006, pages 6-7.

Renovation Mayhem: A Retention Catch 22. Tips for Managing your Members’ Expectations During Important Renovations. July 2006, pages 6-7.

The Missing Contributor to your Bottom Line: Nutrition Programming. July 2006, pages 14-15, 22.

Retention Beyond 90 Days. A Plan to Overcome Issues Directly Related to Poor Retention Numbers. August 2006, pages 6-7, 22.

Retention and the Magic of Synergy. Creating a Club Atmosphere that No Member Will Want to Leave. September 2006, pages 6-7, 22.

How to Overhaul Your Program Filing System. Get the Maximum Benefit from your Manual Program Card System. October 2006, pages 6-7, 22.

Retention Checklist for Success. Take the Time to Sit, Watch and Listen to What is Happening in Every Department at Your Club. November 2006, pages 6-7.

10 Tips for Increasing Your Retention with the 50+ Market. December 2006, pages 6-7.

Strategies For Fitting Fitness Into Busy Lives. Help Your Members by Promoting Efficient and Effective Exercise. January 2007, pages 6-7.

Clients for Life – Unlocking the Client Code. The 10 Most Important Things to Build and Retain Your Clientele List. January 2007, pages 14-15.

Retention Begins with the Membership Sale. February 2007, pages 6-7, 22.

How to Save a Member – What to do When Retention Efforts Fail. February 2007, pages 18-22.

How to Structure Your Sales Department to Get and Keep Members for You. March 2007, pages 6-7, 22.

Moving the Model from Instructing to Coaching. March 2007, pages 14-15.

Reduce Attrition by Creating a Retention Team. April 2007, pages 6-7.

Customer Service Success

Turning Your Club Upside Down to Turn It Right Side Up. August 2003, pages 8-9.

Training With the Brain in Mind. September 2003, pages 8-9.

Protein's Role In Weight Loss: Revisiting the Controversy. October 2003, pages 8-9, 22.

Can Good Service Ever Become Great? November 2003, pages 8-9.

Teach Your Front Desk to G.R.I.N and B.E.A.R. I.T. December 2003, pages 10-11

Making Service Simple. January 2004, pages 8-9.

Instruction Skills. February 2004, pages 8-9.

‘Fed-X Fast & Mickey Friendly’… A Disney-like Approach to Customer Service. March 2004, pages 8-9.

Name Recognition – The Most Important of Selling Tools In Any Business. April 2004, pages 8-9, 22.

The Forgotten 3R’s. Boost Your Staff’s Level of Service and Performance. May 2004, pages 8-9.

Customer Service… Where Everyone Remembers Your Name!!! June 2004, pages 8-9.

Customer Service: First Impressions. July 2004, pages 8-9.

Emotional Intelligence (EI) in Customer Service. August 2004, pages 8-9.

Brainwashing: Powerful Customer Service. September 2004, pages 8-9.

Integrated Fitness Services. October 2004, pages 8-9, 22.

Terrific Telephone Techniques. Increase Your Appointments By 25% or More! November 2004, pages 8-9, 22.

Serving the Aging Market. Is Your Facility Positioned to Capture This Booming Market? December 2004, pages 8-9, 22.

Leadership Influences Quality Customer Service. January 2005, pages 8-9.

Tune Up your Weight Management Program. February 2005, pages 8-9.

Superstar Service That Will Make Your Business Thrive. March 2005, pages 8-9.

Ten Tips For Selling With Credibility. April 2005, pages 8-9.

Service: Fulfilling Expectation. May 2005, pages 8-9.

Gym Floor Fundamentals and the Kodak Moment. June 2005, pages 8-9, 22.

Instant Impressions: The Power of the Subconscious. July 2005, pages 8-9.

Delivering Consistent Service. August 2005, pages 8-9, 22.

3 Cornerstones of Customer Service and Practical Ideas for Implementation. September 2005, pages 8-9.

Going Beyond the Ordinary: Excellent Customer Service Accelerates Profits. October 2005, pages 8-9.

Service Success: When Does it Start and How Does it Happen? November 2005, pages 8-9, 22.

Service Art on the Fitness Floor. December 2005, pages 8-9, 22.

Exemplary Customer Service: How the Best Achieve it! January 2006, pages 8-9, 22.

Service: It’s Never Been More Important Than Now! February 2005, pages 8-9, 22.

Superstar Service That Will Make Your Business Thrive. March 2005, pages 8-9.

Ten Tips For Selling With Credibility. April 2005, pages 8-9.

Service: Fulfilling Expectation. May 2005, pages 8-9.

Gym Floor Fundamentals and the Kodak Moment. June 2005, pages 8-9, 22.

Instant Impressions: The Power of the Subconscious. July 2005, pages 8-9.

Delivering Consistent Service. August 2005, pages 8-9, 22.

3 Cornerstones of Customer Service and Practical Ideas for Implementation. September 2005, pages 8-9.

Going Beyond the Ordinary: Excellent Customer Service Accelerates Profits. October 2005, pages 8-9.

Service Success: When Does it Start and How Does it Happen? November 2005, pages 8-9, 22.

Service Art on the Floor. December 2005, pages 8-9, 22.

Exemplary Customer Service: How the Best Achieve it! January 2006, pages 8-9, 22.

Service: It’s Never Been More Important Than Now! February 2006, pages 8-9, 22.

Customer Service: The Difference is Remarkable. Creating Experiences That Literally Make the Customer “Remark”. March 2006, pages 8-9, 22.

The Truth & Heart of Customer Service. The Real Truth About How to Get Our Staff to Give Great Member Service. April 2006, pages 8-9.

Service Skills in Group Ex: Do the Divas Have the Answers? The Important Role Group Exercise Instructors Play in the Service of Your Club. May 2006, pages 8-9.

Create a Service Epidemic in Your Club. The Tipping Point - How Little Things Can Bring About Big Change in Your Business and Level of Service Delivery. June 2006, pages 8-9, 22.

A Paradigm Shift in Customer Service. Creating a Legendary Customer Experience Culture.  July 2006, pages 8-9, 22.

The Pursuit of Pet Peeves.  A Little Humor to Help us Correct our Day-to-Day Communication Flaws. August 2006, pages 8-9.

S.O.S. What Does it Mean to You. Turn your S.O.S. Distress Call Into Simply Outstanding Service. September 2006, pages 8-9.

Serve the Policy or the Member? How to Find a Balance When Breaking, Bending or Enforcing Club Policies. October 2006, pages 8-9.

Leadership & REAL Customer Service. Two Stories That Illustrate the Good and the Bad in Customer Service. October 2006, pages 10-11, 22.

Retention Checklist for Success. Take the Time to Sit, Watch and Listen to What is Happening in Every Department at Your Club. November 2006, pages 6-7.

The Secret to Great Customer Service: Just Listen. November 2006, pages 8-9.

Customer Service Upgrade. The-Pay-Now-Or-Pay-Later Principle. November 2006, pages 18-21.

Customer Service The Next Level. It is Not What We Do….It is Who We Are Being. December 2006, pages 8-9.

The Perception and Reality of Creating a “Culture of Service”. A Culture of Service begins With Accountability in Service. January 2007, pages 8-9, 22

Clients for Life – Unlocking the Client Code. The 10 Most Important Things to Build and Retain Your Clientele List. January 2007, pages 14-15.

Coloring Outside the Lines. Transforming Good Service Into World Class Service. February 2007, pages 8-9.

Service Doesn’t Stop at the Front Desk – But it Sure Starts There. March 2007, pages 8-9.

Moving the Model from Instructing to Coaching. March 2007, pages 14-15.

Member Experience in the 21^st Century. April 2007, pages 8-9, 22.

Leadership Success

Follow The Individual Leaders. August 2003, pages 10-11.

What Can You Expect From Me? Setting Effective Leadership Expectations. September 2003, pages 10-11.

Leadership: Obtaining excellence from people. October 2003, pages 10-11.

The Clubs—They are even changing. November 2003, pages 10-11.

Is It Time For a Quick Brush-Up On Your Leadership Skills? December 2003, pages 12-13.

Public Speaking: The Key Component of Leadership. January 2004, pages 10-11.

How to Build Your Health Club Culture to Sizzle, Service, and Succeed. February 2004, pages 10-11.

Professional Decision Making. March 2004, pages 10-11.

Are You the Person That Others Want to Follow? Leadership in the Fitness Industry. April 2004, pages 10-11.

Unreasonable Customers Prove You Are the Market Leader. How to Lead the Team to Develop Unreasonable Customers. May 2004, pages 10-11.

Hone Your Leadership Skills to the Next Level. June 2004, pages 10-11, 22.

The Leadership Transition: From Follower to Leader. July 2004, pages 10-11.

From Operator to Owner. August 2004, pages 10-11.

The Due Diligence Process. Your Preventative Medicine For Purchasing a Club. September 2004, pages 10-11.

Beyond Certification – Training Your Trainers. October 2004, pages 10-11, 22.

10 Challenges For the Club Industry. November 2004, pages 10-11.

From Owner to Seller. December 2004, pages 10-11.

Become the Inspiration to Those You Lead. January 2005, pages 10-11.

Seven Keys to a Great Meeting: Maximizing Meeting Productivity and Time. February 2005, pages 10-11.

Are You Managing or Coaching Your Team? March 2005, pages 10-11.

Internship Programs: Creating a Win-Win Experience. April 2005, pages 10-11, 22.

The Forgotten Hiring Tool: Reference Checking. May 2005, pages 10-11.

Creating Magic From Misery. June 2005, pages 10-11, 22.

Back in the Saddle Again: A Club Owner’s Essay of a Successful Turnaround. July 2005, pages 10-11.

The Art of Influence: A Leadership Essential. August 2005, pages 10-11.

Growing a Club. September 2005, pages 10-11, 22.

Winning at the Game of Clubs. October 2005, pages 10-11, 22.

Thoughts to Ponder for the New Leader. November 2005, pages 10-11.

More Thoughts and Reflections for New Leaders. December 2005, pages 10-11.

Leadership for Grown-ups. January 2006, pages 10-11.

10 Ways to Lose an Employee. February 2006, pages 10-11.

Management Intangibles That Make a Difference. Four Principles to Follow. March 2006, pages 10-12.

Get Out of Their Way! Hiring, Training and Empowering Our Frontline Players. April 2006, pages 10-11, 22.

Creating Business Growth and Development Opportunities for Fitness Professionals. April 2006, pages 14-15, 22.

Keys to Motivating and Retaining a Winning Team. May 2006, pages 10-11, 22.

You’re Fired! Nope. I QUIT!...What? Red Flags and Warning Signs Telling You it’s Time to Terminate an Employee. June 2006, pages 10-11, 22.

I’m the Leader…Which Way Did They Go? Leading with Ownership, a Specific Vision and a Game Plan. July 2006, pages 10-11.

The Future of Club Design. August 2006, pages 10-11, 22.

The Value of an Appreciative Culture. How Your Club Culture can Either Advance or Inhibit Your Success. September 2006, pages 10-11.

Leadership & REAL Customer Service. Two Stories That Illustrate the Good and the Bad in Customer Service. October 2006, pages 10-11, 22.

Qualities of Effective Leaders. Create a Vision that Will Get Employees to Follow the Leader for all the Right Reasons. November 2006, pages 10-11.

Learning the Definition of Leadership. The Qualities of Leadership and Valuable Lessons on Becoming a Leader. December 2006, pages 10-11, 22.

How to Attract and Retain Top Achievers. Providing the Environment Where the Top Achievers can Grow Professionally and Contribute. January 2007, pages 10-11.

Exceptional Listening Skills = Greater Influence & Effectiveness. February 2007, pages 10-11.

Why Clubs Are Not Benefiting from Successful Budgeting. March 2007, pages 10-11.

Leaders Walk the Talk! How About You? April 2007, pages 10-11, 22.

Sales Success

Dramatically Increase Closing Rate By Using "Headlines" in Sales Presentations. September 2003, pages 12-13.

Team Training = Team Effort = Team Benefit. October 2003, pages 12-13.

Successful Prospecting for Members Leads to Successful Sales. November 2003, pages 12-13.

It Ain't Over Until… January 2004, pages 12-13.

Power Selling for Personal Trainers. February 2004, pages 12-13, 22.

Point of Sale Impact – Impact Your Member Retention at the Point of Sale. March 2004, pages 12-13.

Maximize Controllable Sales Factors. Four Ways to Increase Your Sales By 25%. April 2004, pages 12-13.

Creating a Sales Culture. May 2004, pages 12-13.

Sales – Moving Beyond the Membership. June 2004, pages 12-13.

The Value of Following Up! July 2004, pages 12-13.

Cycling Your Day. Time Management For When Time Seems Impossible to Manage! August 2004, pages 12-13.

Sales = 90% Preparation & 10% Presentation. September 2004, pages 12-13.

Getting to Yes. October 2004, pages 12-13.

Tools to Increase Your Sales Team’s Success. November 2004, pages 12-13, 22.

Listen Up. Tips For Honing Your Communication Skills. December 2004, pages 12-13, 22.

Resolutions For Stellar Sales Success. January 2005, pages 12-13, 22.

Salespeople or Experts in Basic Human Behavior? February 2005, pages 12-13, 22.

Understanding Why People Buy. March 2005, pages 12-13, 22.

How to Increase Sales Effectiveness With Basic E-Technology. April 2005, pages 12-13, 22.

The Three Parts of the Sales Cycle. Part One: First Contact (Part One of Three). May 2005, pages 12-13, 22.

The Three Parts of the Sales Cycle. Part Two: The Tour (Part Two of Three). June 2005, pages 12-13.

Focus: Your Tool for Sales Excellence. July 2005, pages 12-13

Selling Through Readiness. August 2005, pages 12-13.

Easy Referrals: The Formula for 100% Success. September 2005, pages 12-13, 22.

Creating Sizzling Sales Results in Your Next Sales Training. October 2005, pages 12-13.

Making a Sales Career in an Industry You Love. November 2005, pages 12-13.

Is Integrity Part of Your Sales Strategy? December 2005, pages 12-13, 22.

Outgoing Contacts That Bring Real Results! January 2006, pages 12-13.

Handling the Telephone Inquiry. February 2006, pages 12-13, 22.

SBWA Your Way to Sales Success.  Selling by Wandering Around.  Increasing Sales Without Ever Leaving the Club. March 2006, pages 12-13.

Be the Buyer’s Helper. We are not Selling a Product. We are Helping a Buyer. April 2006, pages 12-13.

Let’s Go Fishing. Making Prospecting – Meeting and Greeting the Masses – A Priority. May 2006, pages 12-13.

Pump Up Personal Training Profit$. How PT Should be Billed and Sold. May 2006, pages 14-15, 22.

Feeding the Sales Brain. Commitment, Learning and Success. June 2006, Pages 12-13, 22.

A Refreshed Approach to an Old Tool – The Point of Sale Referral. July 2006, pages 12-13, 22.

Welcome to Sales! 12 Excellent Tips for Getting and Staying Busy in the World of Sales. August 2006, pages 12-13.

90 Days to Increased Sales! What it Takes to Build a Top Performing Sales Team. September 2006, pages 12-13.

Personal Training – A New Client in 7 Steps! Take Charge and Turn Prospects into Clients. September 2006, pages 14-15, 22.

Relationship Selling: An Essential Component of Sales Strategy.   The Dynamics of the Selling Process as they are Experienced by Your Customer. October 2006, pages12-13.

Making the Sales Connection. Changing the Selling Process in a Significant Way. October 2006, pages 18-21.

Bringing in Sales Through Physician Referrals. The Qualities of Fitness Centers that Appeal to the Medical Community and the Marketing to Help You Reach it. November 2006, pages 12-13, 22.

Discovering the Simple Truth About Success. Connecting with your Members Means Success for All Involved. December 2006, pages 12-13.

Who Is In Charge of Your PT Business? Do You and Your PT Director have the Same Objectives? December 2006, pages 14-15.

The True Focus Of Sales Management. Are You Too Busy Trying to Focus on the Details that you’re Missing the Most Critical Thing. January 2007, pages 12-13.

Do the Four and Your Sales will Soar. February 2007, pages 12-13.

Powerful Strategies for Boosting Your Membership Referrals. March 2007, pages 12-13.

How to Structure Your Sales Department to Get and Keep Members for You.   March 2007, pages 6-7, 22.

Sales Funnel: Increase Sales with a Systematic Approach to Prospecting. April 2007, pages 12-13.

Putting the Profit Into Your Profit Centers. February 2006, pages 14-15, 22.

Club Resources

Club Management Software. August 2003, page 12-15.

Choosing Flooring. The right flooring selection can contribute to the décor and functionality of your club. September 2003, pages 14-16.

Attracting Special Needs Clients. October 2003, pages 14-16.

Creating a Retail Profit Center. November 2003, pages 14-16.

Learning to Earn. December 2003, pages 14-17, 22.

Club Maintenance and Repair. January 2004, pages 14-17.

Fitness Accessories. February 2004, pages 14-17.

Fitness/Health Assessment and Tracking. Boost Retention, Membership Sales, and Program Sales. March 2004, pages 14-17.

Pools: Basics and Beyond. April 2004, pages 14-17.

Financial Services – From Billing to Leasing to Insurance: Providers Help You Focus on What You Do Best. May 2004, pages 14-17.

Keep Them Entertained. June 2004, pages 14-17.

Putting a New Spin on Strength Training. July 2004, pages 14-17.

Getting the Maximum Return From Your Relationship With a Consultant. August 2004, pages 14-17, 22.

Using Environment to Attract and Retain Membership. September 2004, pages 14-17.

Letting Them Know You’re Out There: Combining Marketing and Public Relations. October 2004, pages 14-17.

Considerations Regarding Weight Management Services. November 2004, pages 14-17.

Internet and Technology. Is Your Club on the Superhighway Or the Sidewalk? December 2004, pages 14-17.

Behind Closed Doors: Keeping Your Locker Room Up to Par. January 2005, pages 14-17.

Pump It Up. Boosting Revenue Through Profit Centers. February 2005, pages 14-17.

Kids’ Fitness Programs Build Healthy Bodies, Retention and Revenue. March 2005, pages 14-17.

Day Spa Perks Boost Clubs Into the New Luxury Category. April 2005, pages 14-17.

Moving to the Cutting Edge: Tools For Getting the Most Out of Group Exercise Programs. May 2005, pages 14-17.

Cardio Equipment Takes a Sleek and Modern Turn As Gaming Makes Its Mark. June 2005, pages 14-17.

Safety and Emergency Response: Easy Upgrades Can Pay Off in Many Ways. July 2005, pages 14-15, 22.

Managing the Diva Instructor. August 2005, pages 14-15.

11 Traits of the Personal Training Superstar. September 2005, pages 14-15.

Developing a Year of Programming. October 2005, pages 14-15.

You Are What You Read. November 2005, pages 14-15.

How Aquatics Saved Our Club. December 2005, pages 14-15, 22.

The Business of Mind/Body Fitness. January 2006, pages 14-15, 22.

Clubs That Inspire. March 2007, pages 18-21.

Features

Putting the Profit Into Your Profit Centers. February 2006, pages 14-15, 22.

Industry Expert Discloses His Secrets to Corporate Marketing. August 2003, pages 16-21.

"Results-Based Training" Increases Personal Training Revenues by 35%! September 2003, pages 18-22.

How to Enroll More Members Without High Pressure. October 2003, pages 18-21.

An Insider's Secrets to Running a Great Summer Kids Camp! November 2003, pages 18-21.

Creating a Day Spa Profit Center. December 2003, pages 18-22.

"Midnight Madness" — A Membership Promotion. January 2004, pages 18-22.

The Upside Down Sales Triangle. February 2004, pages 18-22.

Let Me Exer-tain You. Knoxville Clubs Develop Unique Brand By Merging Exercises With Entertainment. March 2004, pages 18-22.

30 Minute Circuit Workout Centers – Friend or Foe? Now Clubs Are Reacting to the Trend. April 2004, pages 18-21.

Successfully Raising Membership Dues. May 2004, pages 18-21.

Health & Fitness Expo Boosts Louisiana Club’s Sales Over 60% - While Building Goodwill. June 2004, pages 18-22.

Strengthening Your Core. Keys to Locating, Identifying, Hiring and Retaining Great Employees. July 2004, pages 18-21.

Your Competition: If You Can’t Beat ‘Em, Read This. August 2004, pages 18-21.

Active Culture: Organizational Culture Doesn’t Rest. Is Yours Working For Your or Against You. September 2004, pages 18-22.

Obvious Mistakes. Consultant Michael Scott Scudder Shares Ten Tips For Avoiding the Obvious Mistakes That Can Be Hurting Your Business. October 2004, pages 18-21.

Their Loss, Your Gain. America’s Quest For Lost Weight Could Mean a Big Payoff For Your Club. November 2004, pages 18-22.

Weight No More. December 2004, pages 18-22.

New Year: New Members. Creating a Home For 2005’s Latest Members. January 2005, pages 18-22.

It’s All in the Family. Using Family Programs to Boost Membership and Retention. February 2005, pages 18-22.

Shaping Up: Building Personal Training Divisions For Maximum Revenue (Part One of Two). March 2005, pages 18-21.

Shaping Up: Building Personal Training Divisions For Maximum Revenue (Part Two of Two). April 2005, pages 18-21.

Building Your Base: Attracting, Capturing and Retaining the Inactive Market. May 2005, pages 18-22.

Bulking Up your Membership: The Top 20 Goals & Guidelines For Better Retention. June 2005, pages 18-21.

The Modern-Day Sales Manager: What Cutting-Edge Leaders are Doing to Thrive in Today’s Market. July 2005, pages 18-21.

When Members Misbehave. August 2005, pages 18-21.

The Business of Being Charitable. A Bandwagon Worth Jumping On. September 2005, pages 18-21.

Sweetening the Deal: How Recognition, Rewards & Fun Can Increase Profits. October 2005, pages 18-21.

It’s Time to Revamp Staff Training and Development! Keeping it Fresh and Getting Results. November 2005, pages 18-21.

2006 Predictions From the Experts. December 2005, pages 18-21.

A Fresh Twist on Member Referral Campaigns. January 2006, pages 18-21.

Member Events Functions That Won’t Break the Bank. February 2006, pages 18-21.